Ciclo de vida e mudança organizacional: uma análise de filiais de rede de lojas do varejo paraíbano

Abstract

The purpose of this work was to evaluate how the organizational change process occurs in a chain of stores of the paraibano retail Market of forniture and home appliance through the identification of the organizational life cycle stages from the management unit’s pointview. For this, an organizational life cycle model was proposed based on the models of Kaplan e Norton (1997), Adizes (1998), Greiner (1972) e Machado-da-Silva, Vieira e Dellagnelo (1998), and wich characteristics analyzes the variables of strategy, financial aspects, processes, leadership, systems of control and centralization, and environmental context - clients and market. The research’s approach was bibliographical, for the definition of the model, quantitative with a survey method by the applience of closed questionnaires to the management unit to analyze 10 subsidiaries, and qualitative through a semi-structured interview also applied with the management unit. The Average Ranking Method (RM) was used for the quantitative research, identifying the life cycle of the ten branch stores and verifying the existence of an alignment between the found stages. With the qualitative research, the analysis of the interview through the codification of data allowed to verify how the strategies are defined for each store and how the planned process of organizational change occurs in the chain of stores.