Planejamento estratégico como ferramenta de gestão em pequenas empresas: Estudo de caso numa organização hospitalar de João Pessoa - PB

Abstract

To strategically plan is to use methodological support to establish the best direction to be followed by the company, with the main purpose of guiding improvements in organizational processes. So, whatever the complexity of the organization or its branch of activity, this reality will not be different. This research was carried out in the scenario of a small company, in which its managers avoid strategic planning, since for them this is related to uncertainties and risks over which they have little or no control. In addition to being a small company, this is in the field of hospital management, which is considered by some authors a complex organization and administration, because it involves the union of human resources and very diversified procedures. In view of the above, the present study analyzed the context of a small company in the area of hospital management, identifying its particularities and limitations of the day-to-day management and from that a proposal was made for a strategic planning to be used as a tool The methodology used was that of Oliveira (2015), based on the strategic diagnosis, the establishment of the mission, vision and values, the prescribed and quantitative instruments until the evaluation and control of the results obtained. The study presented some limitations in the interview collection process due to the unavailability of the managers, as well as in the literature, due to the lack of research on the subject of small companies in the hospital sector, leaving as a suggestion for future studies, research related to hospital management and Small business. It is concluded that this work aims at demonstrating in practice for small business owners that even when small, organizations can be managed as multinational, that is, there are tools that will adapt to the context and the organizational segment and next to that great results will be achieved.