Impacto da gestão de normativos na eficiência da comunicação e sua forma de disseminação: estudo em uma central de cooperativas de crédito

Abstract

This research aimed to analyze the impact of the regulations management used in a Central Credit Union for the communication efficiency and the way of its dissemination in the organizational system, as well as trying to identify the regulations foundations, the process bottlenecks and improvement attributes, evaluating the flow of communication management and the way regulations are disseminated in the organization. Along these lines, a theoretical background was developed related to the concepts of cooperativism, information management and dissemination, regulations and its importance to organizations, providing a suitable direction for the analysis performed. This research is a case study, with descriptive and qualitative approach. As such, questionnaires were applied to the organization's units leaders and the analysis of the results was done through content analysis. Lastly, it was concluded that the studied organization has an efficient, structured and consolidated regulations management, aiming at the communication and dissemination of standardized information.