Uma visão da aplicação do nível de gerenciamento tático do marketing multi-nível nas empresas “X”, “Y” e “Z” na cidade de João Pessoa

Abstract

In this study, we sought to demonstrate a better understanding of the development of the managerial tactical level for Multi-Level Marketing Companies X, Y, and Z located in the city of João Pessoa - Paraíba. The purpose of this study is to have a vision of the operation of this level, knowing the business of the company, ascertaining its tactical level of management and the steps adopted for its formation. As a Methodology, its research nature followed an exploratory and qualitative approach to better capture the insights of the interviewees on this topic. In their research universe, leaders of teams with a reasonable number of leaders were studied. As a research tool, the interview was used. In the analysis of the results, when we verified the information obtained, we observed that many of them are similar in their results, such as the managerial environment that is carried out through the virtual office that each one has, the goals that exist to provide the growth of the collaborators, there is no obligatoriness to fulfill, the relationship of commitment, dedication and responsibility that is very small among employees, among others, but also has some differentiated characteristics, such as the training that in one of the firm was very basic, and in the other was satisfactory, but even so, it has a view that the collaborator himself has to pursue his growth on his own.