Desafios da comunicação organizacional em consultoria de serviços bancários

Abstract

The problem addressed in this article points out the importance of organizational communication as well as the main consequences when it is not well systematized within a company. We conducted a study of a banking services consulting company where communication problems are common, we focused on a branch situated in João Pessoa / PB. This article highlights the difficulties of this subsidiary, suggesting changes to the resolution of the failures detected in its communication system. Participant observation was adopted, identifying the communication resources and methods used by the company towards its partners, customers and employees. The analysis of the data collected allowed the identification of the situation-problem, and the next steps of suggestion and recommendations were based on pertinent theoretical references, aiming to provide improvement actions in the communication system of this company. The main recommendations were: to meet the need of enabling managers to develop a culture of dialogue and to carry out continuous evaluation of the use of technological resources, to generate information and to intensify effective means of communication to the banking services provided.