Espetacularização e argumentação: recursos de persuasão em capa de revista informativa [2001-2010]

Abstract

We propose to investigate the discursive process of constructing meaning in the Press Media through the use of argumentative features like: polyphony, implicit and metaphor as resources of persuasion in building an image of the Ex-President Luiz Inácio Lula da Silva. The corpus of research on which we concentrate consisted of covers of the magazine VEJA selected from those published between 2001 and 2010 whose central theme and / or transverse contemplates the figure of Luiz Inácio Lula da Silva. Our research is mainly qualitative. As a theoretical basis, we seek the postulates of Debord (1997) - for whom the show is through the media hype that operates on a particular news; Angelim (2003) for a discussion of polyphony and implicits as argumentative resources in media texts; Ribeiro (2003) with regard to the strategies of seduction in printed texts; Guareschi (1987) in search of the relationship between communication and power, and Foucault (2008) - who believes that one has no right to say anything, under any circumstances. When necessary, we will make several incursions in others supporters of the French line of Discourse Analysis. The analysis allows to confirm the important role of images and colors to stimulate emotions, attracting the eye, awakening the senses, and leading the reader to thinking. We observed that the constitutive process of meaning in the covers of magazines as well as explore the true facts, it seems important to print figurative, sometimes sensational, about some events often irrelevant to the context of the facts in an attempt to manipulate public opinion.