O cotidiano do líder carismático no jornalismo paraibano: análise da construção da candidatura de Tarcísio de Miranda Burity nos jornais de João Pessoa

Abstract

This dissertation aims to develop an analysis of the construction of Tarcísio de Miranda Burity first candidacy to the government of Paraíba state (1979-1982), from bureaucratic structures and media, as sociological based in the conceptual perspectives of Max Weber (Bureaucracy and Charisma) and Michel Maffesoli (Formism and Everyday Life). According to this finality, we designed this work in three chapters in order to achieve the proposition. In theoretical and methodological terms, this research is based on assumptions of comprehensive sociology, through the "ideal types" of domination, and the sociology of everyday life, which focuses on formism of everyday life. In a first moment of the work, we draw a profile of Tarcísio Burity‟s public trajectory, demonstrating that his encounter with politics is caused by a bureaucratic path. In a second phase of the study, we developed a discourse analysis of the speech produced by João Pessoa‟s press, in order to show the image constructed by the periodicals around the candidacy of the political leader. For this, we selected the newspaper articles spread in the periodicals O Norte and A União, major print media from João Pessoa, during April (in which Burity‟s first indication of the state government takes place, by the political party ARENA); in May, to understand the impact of the facts in the periodicals, and in August 1978, a period that precedes the indirect government elections on September 1 in Paraíba, that guide the leader to the investiture of his first mandate.