Transmídia no telejornalismo de emissoras públicas: estratégias adotadas nos telejornais repórter brasil noite (tv brasil) e jornal antares (tv antares)

Abstract

Technological advances and media convergence linked to public response have introduced a reconfiguration scenario of media. Within this system, television has undergone transformations that had as a lynch pin news ways of content consumption. New processes emerge as the Transmedia Storytelling (TS), which is the combination of different mediums to unfold a story. This paper analyzes how the newscast on public TV - here represented by the newscasts Repórter Brasil Noite (TV Brasil/BRA) and Jornal Antares (TV Antares/PI) - has seized the resources available through technological convergence, especially of the TS principles (Henry Jenkins, 2009), as a strategy for strengthening the collaborative journalism and public engagement. Our methodology consisted of an exploratory research, with the case studies procedures, simple observation techniques and in-depth interview. As we set out to work with a theme that is still an open debate arena among scholars - the application of TS principles in journalism - we chose the studies of Kevin Moloney (2009), Carlos Alberto Scolari (2013) and Mauricio Souza (2009) as bearing point of our research. We work with both newscast programs with two different times cutouts: the period of the election campaign and the carnival. We note that the treatment of principles (TS) still occurs on a limited manner and there is a lack of integration within the program's official channels. We believe in the principles experimentation, as a strategy to strengthen the development of collaborative journalism, characteristic of public broadcasters.