Mulheres “sensacionais”: uma análise da construção da mulher no Jornal Já

Abstract

This research analyzes the construction of the woman’s image in the Paraíba printed newspaper Já. Thus, it was intended to identify how the journal, having a sensationalist nature, uses strategies to reinforce stereotypes related to the searched theme. Já is the only sensationalist newspaper sold currently in the state of Paraíba, circulating since 2009, having the most popular classes as a target audience. For the analysis, there were selected editions from January to June of year of 2014, electing one week from every month, necessarily having published news involving women. The covers that presented the theme on their headlines were also analyzed. Overall, that was found 46 news showing the feminine figure as a protagonist. The most significant of them were chosen because the way how women’s image is build on the newspaper. We presented discussions concerning concepts such as sensationalism, news construction, representation and genre. It was used Discourse Analysis, specifically the French school of thought, for the interpretation of the elements that exacerbate stereotyped women’s images published during the period. The metodology used was essential to analyze the object while a contextualized text in society. During the study, the contributions of authors such as Alsina (2009), Traquina (2005), Angrimani (1999), Amaral (2006), Louro (1997), Bourdieu (2014), Jodelet (2002) and Orlandi (1999) were crucial. The research showed Já newspaper uses sensationalist mechanisms that results in the maintenance of negative stereotypes regarding women’s image.