Evidências da lógica effectuation na criação de novos negócios: um estudo com músicos empreendedores na cidade de João Pessoa/PB

Abstract

This work aims to verify the evidence of the logic Effectuation in the creation of businesses created by entrepreneurial musicians in the city of João Pessoa. The logic Effectuation intends to show how, the decision-making process of the entrepreneurs in the creation of their businesses takes place. For that, a structured questionnaire was used applied to the enterprising musicians and for analysis, the technique of content analysis of the interviews was used. The conclusion is that there is evidence that the enterprising musicians interviewed used logic effectuation in the creation of their companies.