Plano de negócios: Execut Consultoria

Abstract

Execut Consultoria will be an individual microenterprise of business and personal consulting, focusing on entrepreneurs who are in the phase of opening a business, and focus on marketing and sales for organizations. From the analysis of the macro environment, as well as the data of the market research, it was verified that the consulting market, in João Pessoa, is heated. It is important to highlight the use of the SEBRAE methodology in the construction of the Business Plan orientation. However, in the area of ​​sales and marketing, focusing on team building and sales sector structuring, there is still room for entry of new ventures. Thus, an opportunity for action was perceived. In its first five years, it is planned that Execut Consulting works with only one employee, the owner. After the experience of these five years of adaptation to the market, the expansion process will begin, at which time new consultants will be hired, according to the need. It was defined that the place of fixation of the company's office, scheduled to be inaugurated in December 2018, will be in the center of João Pessoa; for being an easily accessible place, with nearby businesses and good flow during business hours. According to research carried out on potential spaces, the chosen environment will already have a license for the functioning of the necessary organs. As a result of the financial plan, there is a proven financial viability, with a profitability of 19.67%, profitability of 24.63% per month for the two indicators and a return period of 0.88 year.