Avanço Motos Peças e Acessórios Limitada – uma empresa hipotética

Abstract

Avanço Motorcycles is a company representative of the brand Honda Motorcycles that has the objective to commercialize its products: motorcycles, quadricycles, consortium, parts and services. The company will have a store in the neighborhood of Banking in João Pessoa, where in the neighborhood and nearby, a large portion of the target audience resides. It has 26 people on its board. The clientele of the company's products is formed mostly by the male from nineteen to forty-five years, with an average income of approximately three minimum wages. However, we can see the growth of the female audience in the age group from nineteen to forty years of age with the same income bracket, although there are customers with higher purchasing power for medium and high cylinder products.