Utilização das ferramentas de avaliação de desempenho nas empresas de móveis planejados de João Pessoa - PB

Abstract

In the current economic scenario, characterized by constant oscillations, has become increasingly challenging for companies to sustain themselves in the market. Organizations should seek new strategies that enable them to have a competitive edge and achieve perpetuity. In this context, the performance evaluation tool, allows management to track the company's goals and established strategies and set goals for a successful future. This research had as objective to identify how the planned furniture companies of João Pessoa has carried out the evaluation of its performance. The methodology used was the descriptive research through field research, with application of questionnaires, and had a result of 16 companies. It was found that the performance evaluation of planned furniture companies is limited, does not meet the needs of a competitive and growing sector, due, in particular, to the lack of qualification of the, the absence of follow-up of the financial statements in the decision-making process and to base the firm's decisions solely on financial return.