A importância do marketing e suas estratégias na promoção das unidades de informação e do profissional arquivista

Abstract

To emphasize the use of the marketing utilization and your strategies as tools for archive promotion, and as information unit of the professional archivist together the institutions and society. To allow the knowledge about the archive as an informational product and the importance of the professional archivist as an information manager. Using marketing tools, notices the valorization of the archive as a part integrant and active of an Institution, increasing the visibility and adding value to the offered services to the user. The results pointed the marketing tools as an essential instrument for promotion of the visibility of the archive as an information source for a good administration of the companies and institutions, as well as bring a bigger connotation to the archivist as a information manager through the personal marketing, encouraging your insertion in the job market in a way that the managers recognizes them as professionals of fundamental importance inside the functional organization of the companies.