Geladeiroteca: proposta de implantação do projeto na Cervejaria Petrópolis S/A

Abstract

This paper presents a proposal for a pilot project to encourage reading through geladeiroteca (geladeiroteca is a not-real word mixing the Portuguese words for ―fridge‖ and ―library‖) in one of the branches of Cervejaria Petrópolis S/A located in the city of Conde-PB. This evaluation is to those who believe that access to reading and information must be guaranteed without restriction to the whole society, where government, civil society and private institutions must join forces in pursuit of this common goal. Here we introduce some actions to encourage reading developed by private, public and autonomous individuals who have contributed to the construction of a more egalitarian society, since we believe that reading can reduce social inequalities. This paper uses bibliographic character as a research methodology. As a result, we idealized the project "Geladeiroteca 100%: consume without moderation" as a proposal capable of achieving the proposed objectives of the research.