Um olhar antropológico sobre o comportamento de usuários da rede social “Facebook” e as novas formas de sociabilidade

Abstract

This paper aims to present an anthropological view of human factor in Relationship FACEBOOK Social Network, as well as the study of computer-mediated social relations. The new information and communication technologies bring with them benefits and challenges to contemporary society. From netnography methodology, this research aims to understand the social and symbolic in that it uses the user is inserted Facebook behavior. Thus, my research interest is what social individuals seeking this virtual universe, often parallel to the real and expose the social and cultural changes made following the development of cyberspace. The initial research was not a participant exploratory, started about a year. The methodological approach of the research was then defined as netnography, with the purpose of demonstrating one free to describe the satisfaction / dissatisfaction of the decision to use space, and seek to identify and interpret the adoption and acceptance of the subject matter covered.