Consumo consciente: uma análise sobre a intenção no uso de painéis solares

Abstract

The present research aims at analyzing the intention to acquire solar systems and which aspects of the conscious consumption influence this option. The research was done through a survey both in person and by virtual means, in the scope of the State of Paraíba, together with consumers of electric energy. The content that grounded this research is composed of studies about the conscious consumption, use of electric energy and solar technology. The methodological procedure was based on a quantitative analysis. A questionnaire was used to collect the data and used the Likert scale on conscious consumption, use of electricity, knowledge about solar energy, and predisposition to acquire a solar system. The information was collected between May and June 2018 and during this period, 208 individuals attended answered the questionnaire. In the results, the research verified that the individuals see themselves as conscious consumers, and externalize in everyday attitudes that way of consuming, possessing practices compatible with regard to the use of electric energy. It was also noticed that the respondents have a good knowledge about photovoltaic technology, but are sensitive to the high price of solar panels, presenting little predisposition to purchase in the short term. It is concluded that the predisposition should fluctuate following the per capita income of the population and the decrease in the prices of the solar kits through the gain of scale in production.