Desenvolvimento de produto: o caso do café aurora

Abstract

This work aimed to analyze the process of product development of Vitamassa, with emphasis on Café Aurora. To do so, a qualitative research was carried out and, from the data that were collected using semi-structured interviews, we tried to describe how this process occurred, from the idea of this product, until its launch and follow-up in the market. For the elaboration of the interview script, the ideas of different authors about several issues were considered, such as: concepts and methodologies of new product development process, stages of such process, product follow-up in post-development, etc. It is observed, through the data collected, that Aurora Aurora's development process is divided into seven phases, which are: scope, business analysis, product development, concept development, product design, test and launch. Regarding the monitoring of the product in the market, it is carried out always seeking the improvement and harmonization between the activities of the company that involve Café Aurora and the expectations of the consumer. The organization seeks to ensure consumer satisfaction through research and actions involving three company teams: sales team, comercial and quality.