Mútua: plataforma digital de compartilhamento de roupas

Abstract

The present final paper is about the design of a digital clothing sharing platform. The application has the purpose of proposing a new way to consume the fashion market in collective and sustainable conditions, rethinking the relationships that society has with clothing. Based in the principles of shared economy and social innovation, the created and named device Mútua, makes design the path to service, user experience and digital interface development. Designed from a hybrid methodology, the platform was planned with a user-centric approach, with their participation and contribution for much of the process. In keeping with this, the essence of service design: co-creation. The prototype resulting from this work was developed exclusively by the author through Adobe xD software, which contributed to achieve a product that is result of collaborative construction and great social importance.