A Algoritmização das Pessoas Sob a Perspectiva do Arcabouço Jurídico Brasileiro na Tutela de Dados Pessoais

Abstract

The algorithmization of people consists in the management of algorithms as a method to determine several aspects of human life, like personality and opportunities, as a way to alter the individual context and socioeconomic conditions in general. In this context, it was inquired how the Brazilian legal system aims to apply the protection of personal data, especially in the Internet of Things and social networks. Therefore, the matter was analyzed from the perspective of data processing by private companies and, methodologically, consists of a qualitative, exploratory and documentary research. In this regard, it was promoted a descriptive and critical analysis of the Marco Civil da Internet and the Lei Geral de Proteção de Dados Pessoais, specific legal diplomas which disposes about the thematic of the present study. In sequence, it was verified how the Internet of Things phenomenon relates to the mass collection of personal data, as well as its link with the expectations of the information and surveillance society. After the explanation of these introductory concepts about the Internet of Things, a survey of the main cyber security challenges and possible solutions was produced, and the winding character encompasses both mechanisms to be implemented by companies and positions to be adopted by society itself. Lastly, the work also discusses from the perspective of social networks, investigating the provisions of Privacy Policies from the principle basis of the Lei Geral de Proteção de Dados Pessoais, noting how the monetization of these data occurs and how the algorithms are applied in benefit of the developer, a mechanism that ensures the profitability of collecting personal data.