Carrinho portátil para compras

Abstract

When we begin the design of individual portable shopping cart, we had as main goals the portability, convenience and ergonomics. To proceed to the feasibility study of the product, we observed a pent-up demand that would justify such an investment in the search for a demanding audience and potential consumer: women economically independent and productive. For this new model of female profile was necessary developing a shopping cart that could fill a market that is booming, since they correspond today there is a large part of the economically active population of Brazil. Thinking about the development of this product, it was necessary doing researches on the profile of the target audience, but also looking at other products. This way it was possible to develop something that offers convenience, and it became an attractive and a gap in the market. Based on data collected and analyzes performed, was developed the requirements and parameters. After defining the product, concepts was generated, all the following points were determined in the table. After being selected, it was necessary to develop alternatives and finally choose the one best suited to the objectives, requirements and design parameters developed. Given the positive scenario and the opportunity to develop a viable product, we developed an individual and portable shopping cart, which offers speed, convenience and differential. For this stand has two baskets and a structure that brings quality, and contain the same dimensions that leave it in the trunk without taking up much space, thus allowing purchases to be made at any time. The esthetic characteristics of the project are related to all competing products that exist in the market but also the products that the public uses. The entire project includes presentations of colors, usability, among others, ensuring the necessary knowledge for the production and sale in the market.