Social tracking : uma ferramenta de apoio ao marketing digital

Abstract

Create a great product and know consumers' opinions about it is quite a difficult task, companies increasingly invest money to use different strategies to collect this information, but most of the time the information was found much closer than they thought, were circulating in different social networks. With this factor companies ended up looking more for these networks, investing now in the arduous task of collecting the data that are present on Social Networks, analyzing these important data about people in order to develop marketing strategies and sales efficiently. From various studies and research projects examining the functioning of Social Networks and how to evaluate people in this medium was realized the great potential that exists in these networks to carry out a work of Digital Marketing, helping businesses and other means to acquire values from the information contained in these networks. Thus, this study aims to develop a tool that assists the Digital Marketing, generating satisfactory results from information that are present on Social Networks. This work is shown throughout the study on Social Networking for graduation, producing a very robust tool for monitoring and analysis of data that was constructed to assist the work of the professionals who work with Digital Marketing.