TODO MUNDO ODEIA A VALE: UMA ANÁLISE SOBRE A RECEPTIVIDADE DAS PUBLICAÇÕES DA COMPANHIA VALE NO FACEBOOK APÓS O CASO BRUMADINHO

Abstract

The invention of the cyberspace has enabled people to establish and maintain contact with other ones of similar interests. But it was with the advent of social media and digital social networks that the perfect environment for this was built. On 01/25/2019, the city of Brumadinho has suffered from the rupture of a dam managed by Vale. Minutes later, the company's Facebook page was filled with comments from countless people in the comments section. Thus, this research proposes to study the following question: how does the public of the company Vale reacts to the company's publications on Facebook after Brumadinho’s case? The study was carried out through the reactions and comments of five publications selected. The method chosen was content analysis. As for the level of deepening, this research is characterized as an exploratory and quali-quantitative approach that it is categorized by bibliographic and documentary research. It is also classified as a case study in indirect observation. The investigation revealed that the organization's audience is incline to react negatively to the page's publications and that, in general, the subjects treated by users in the comments correspond to the subject of the post. Therefore, the public is classified as dissatisfied with the actions taken by the company.