FAST-FOODIZAÇÃO DA INFORMAÇÃO: A COMUNICAÇÃO EM TEMPOS DE CIBERCULTURA E MODERNIDADE LÍQUIDA

Abstract

Over the last few decades, the Internet has become the main mean of communication and dissemination of information around the world, offering a series of advantages that make its use easy, fast, accessible and profitable. However, the consumption of information has become increasingly saturated, permeated by fast consumption news that add very little to the daily lives of its viewers and sometimes even go unnoticed by them. This work contemplates the phenomenon of fast-food information, trying to find in the concepts of cyberculture (by Pierre Lévy), liquid modernity and post-modernity (by Zygmunt Bauman), among other theorists, the various reasons that propitiated its emergence and consolidation in the modern world, as well as to understand its positive and negative sides and theorize about the possible solutions for some of this phenomenon’s negative effects, taking in consideration that the world - both real and virtual, of online and offline communication - continues in full transformation every day.