Ética empresarial: uma visão teórica sobre a ética na relação entre empresa e consumidor

Abstract

The purpose of this paper is to analyze business ethics. Initially, the origin, fundamentals and concepts of ethics and morals in their applications will be explored briefly and briefly. Later, some notes about business ethics and its relevance in the development of a company will be presented. Sequentially, the work presents the ethical concepts to be applied in business administration. Looking to bring the discussion of significant points such as the impacts that can cause the ethical or ethical actions of entrepreneurs, under the opinion of those who consume their products or services and also, how such acts can influence the growth or decay of a company. Passing through the importance of solidifying itself in the market with a straight and respectful conduct, to establish the bond of trust with its consumers. This research was supported by enriching discussions on business ethics, by authors such as Nash (1993), Santos (2019) and Srour (2003), among others, to support their theoretical framework.