Montessori no instagram: a que será que se destina?

Abstract

The internet has emerged as a means of revolutionizing relations, facilitating and making more fluid the connection between people from all over the world. In addition revolutionized the ways of consumption products or not, before, with radio or TV, consumers interaction were "passive". In the cybernetic environment and, mainly, as social networks, consumers “interact” with other people who also sell and consume something, opinions, comments and criticisms. Instagram showed a tool widely used in recent times, which was considered a social network for the dissemination of personal images and videos; it is currently a platform for the dissemination of products, lifestyles, tips. In this context, draw my attention to the diffusion of ideas by Maria Montessori. This phenomenon is present in many family profiles who propose to do activities with their children at home, based on the studies of Italian doctor. By this view, the general objective of this study is to analyze how a Montessori approach is widespread on Instagram, through the profiles @atividadesemcasa, @montessoriandoemcasa and @montessoriaquiemcasa, in order to understand the intention of media users over time or the following items currently social media. For this, we have as specific objectives: to reflect on Montessori's ideas and principles; understand the role of instagram in the dissemination of educational concepts and practices; as well as identifying the contents disseminated and characteristic of the explicit and implicit objectives expressed by the followers in relation to the Montessori perspective, in the contents accessed. Methodologically, this work is configured as a qualitative research of bibliographic nature. For this, we take as a basis the studies of Terra (2012) on media users, the notion of participation discussed in Bauman (2008) and others, in addition to using Hine (2000) and Polivanov (2013) to discuss the concept of virtual ethnography. We used authors such as Arena (2010), Giordanni (2000), Vilela (2014) and Montessori (2017) to discuss Montessori pedagogy and base our analysis. Finally, as a result of this research, it states that the analyzed studies did not show the theory in an in-depth manner and transformed only a few tips of materials and their use, for the purpose of developing the "autonomy" of children, as well as the users who comment on how posts are more available in store and product directions; without showing curiosity about where and how they can access a Montessori work and its educational principles.