Somos essenciais e não podemos parar: estratégias de marketing em um posto de combustível em tempos de COVID-19

Abstract

This technological report aims to propose marketing strategies and marketing connections for the Posto São Luiz IV, especially considering the demands and consequences of the Covid-19 global pandemic. It is important to highlight that in the face of this pandemic, new marketing strategies and safety adaptations have begun to be established in order to ensure the maintenance of companies in this field, safeguarding the health integrity of all involved with the exchanges pertinent to this essential service. Thus, after diagnosis of the situation faced by the organization, seven possible strategies were proposed so that Posto São Luiz can remain competitive during the pandemic time, as well as strengthening its relationship with existing customers, who generally tend to rotate.