Mercado de veículos seminovos no 1º trimestre de 2014: estudo de caso em uma revenda em João Pessoa-PB

Abstract

The Brazilian automotive market experienced continuous growth in sales of new vehicles in recent years, but ended the year 2013 and started the first quarter of 2014 in slump. In contrast, the automotive market for used vehicles from 2013 began to recover from the crisis that the sector experienced with growth in sales and recovering market share. The recovery in sales of used vehicles occurred not only by the increase of the price of new cars, but also by the increase of the supply of credit to dealers and the change of profile of consumers. The rise of the automotive market dealers in the first quarter of 2014 was one of the factors that motivated this study, which aims to analyze and understand the consumer profile of the market, with data provided by a dealer in the city of João Pessoa. The study noticed that sales of used vehicles at retail grew by 4.05% compared with the same period of 2013, noticed also that the 77 sales was most for men and that the majority of sales went to people aged 30 years or more. A higher concentration of sales to people who have a bank account, who are employed and have income range between 2 and 5 minimum wages were also observed. At last, the retail sales when compared to the national and state scenario, showed a difference in consumer tendencies towards brands and models of best-sellers vehicles.