Análise do mercado veterinário na cidade de Itatuba-PB: cenário atual e tendências.

Abstract

The Pet Market, currently, has had a steady growth. People are more willing to have a pet, and have come to consider them as a member of the family, doing everything in their power, even if they are not doing so well financially, to bring health and well-being to their pets, which generated an increase in the search for veterinary services. The objective of this research was to conduct a market study in the city of Itatuba-PB, analyzing the current supply and demand. For this, a bibliographic survey and data collection was carried out, through the application of questionnaires aimed at consumers, with tutors who own at least one pet, and the offeror of the city. After analyzing the data, using a qualitative and quantitative approach, it was observed that there was a low variety of services and veterinary products on offer, and under the offerer's view, there was a problem regarding the prices of services, which tutors, in most cases, don't want to pay.