Hotelaria hospitalar: compreendendo sua estrutura em hospitais privados de João Pessoa-PB.

Abstract

This study aims to understand, through the perspective of hospital hospitality managers, the structure of this sector in private hospitals in the city of João Pessoa-PB. As well as realizing the support given to managers for the management of hospital hotels and understanding the perception of the importance attributed by managers to activities in each area of the hotel industry. The research carried out has a quantitative and exploratory character, using the method of deductive approach. The choice of the sample was intentional, having as intent criteria: 1º. owning the hospitality industry; 2º. easier to access; 3rd to have in his professional staff the hospital hospitality manager. The information obtained through this study concluded that the hospitals surveyed have some of the departments used by traditional hotels, although some of them, maintenance and asset security, are not directly subordinated to the hospitality sector in all establishments. In the perception of the managers, they have management conditions at a level that varies between good and very good, besides assigning the highest degree of importance to the activities that have the greatest contact with the clients.