Programa de Relações Públicas da Pestalozzi João Pessoa.

Abstract

This Public Relations Program aimed to develop a communication plan for the Pestalozzi João Pessoa Association in which an institutional research was conducted through a briefing where it was possible to know the organization. It was found useful to suggest actions planned according to the necessity presented with during the preparation of the program. We structured and applied an opinion survey with the organization's public, in which we could list hypotheses of problems during the construction of the investigation. The results presented in the applied research made it possible to develop strategic actions aimed at communicational improvements at Pestalozzi João Pessoa. Therefore, we emphasize that before the thirteen actions proposed, we applied seven, aiming at this possible communication improvement in the organization: Afternoon Tea at Pestalozzi João Pessoa, D Day of Employability, Proposing Models of Minutes, Workshop: How to make chocolate, Beauty Day, Women's Health Lecture and Campaign - Facebook on Mother's Day. At the end of the Public Relations program, we evaluate the importance of the Public Relations professional within Third Sector organizations and how this can be able to structure and strengthen an improvement in relationships through implements that allow the construction of strategies to achieve those objectives.