Satisfação e apego com o lugar de residência: um estudo na cidade de Santa Rita

Abstract

This research had as main objective to measure the level of satisfaction and attach-ment to the place of residence in the city of Santa Rita - PB. The study is inserted in marketing of places, which has been little studied, but the last few years has gained prominence among the various fields. The literature review and promote a summary of the proposed topic showed that the business premises has been predominantly geared to implement marketing measures for local, to attract investors, visitors and new residents, which justified the focus of this study. To achieve the field of research objectives, obtaining 212 responses representing a heterogeneous sample of the city, a survey is characterized by a quantitative method. In analyzing the data, initially made a descriptive analysis of demographic data, then a descriptive analysis of the builders, and finally, an analysis of the correlation coefficient between manufacturers. The results show that the level of satisfaction and attachment of Santa Rita residents on average are low. The research contributes to an area, for a targeted places mar-keting vision for the interest of the resident, provides information that can assist managers of places on the factors that influence the formation of satisfaction and at-tachment to the place and perception of quality of life.