Análise das variações no preço da cesta básica e a percepção do consumidor

Abstract

The present work had as objective to identify the relevance of the variations in the prices of the basic basket in the vision of the consumers of the city of João Pessoa. For this purpose, only the products listed in the DIEESE food basket were analyzed. A price collection of basic food basket products was carried out in September and October 2020 three times during the month, which were the beginning, middle and end of the month in four supermarkets in the capital. This research has a quantitative approach, as it aims to validate hypotheses through data collection. As for the objectives, the research is classified as descriptive, as it describes the profile of the consumer, in addition to presenting the characteristics of the investigated population. After collecting prices in supermarkets, a questionnaire of 14 questions was carried out with 101 (one hundred and one) consumers about issues related to basic food basket and finance. From the results, it can be concluded that there are price variations for the same product during the month, however, it was not possible to identify the correlation between supermarkets, since price variations do not have a pattern that can be related each other. It was also possible to assess that even with a list of items considered official that make up the basic basket, according to consumers, it is not necessary to buy all of them, at a level of more important items.