Categorização dos peixes comercializados nos supermercados e feiras livres do município de Campina Grande-PB

Abstract

Psyculture is a field of activity that has been growing all over the world. becoming socially and economically relevant for the generation of jobs, incomes, leisure and production of animal protein. Globally, it is estimated that 179 million tons (t) of fish are produced annually, with 156 million tons aiming the human consumption, of which 52% come from fish farming. Regarding the sale of fish in Brazil, despite being a large producer, there is a low consumption of the product in the national territory, compared to other proteins of animal origin.Therefore, the objective was to categorize information about the offer of fish in its various presentations in supermarkets and open markets in the city of Campina Grande - Paraíba. This is a case study with a quantitative approach. As for the scenario of this study, it comprises supermarkets in the city of C. Grande-PB, which are part of the Association of Supermarkets of Paraíba, which, in turn, are part of the Brazilian Association of Supermarkets; and also the fishing trade at the Feira Central and Feira da Prata in Campina Grande - PB. Basically, they corresponded to numerous on-site visits, in which the researcher colleted and catalloged relevant reports, going to the sectors that cover the fish in all their possible ways, checking the commercialized fish species, in order to start filling out the spreadsheet; the shapes, brands, prices and weights were described; the categorization of fresh and salt water fish was carried out, as well as their presentation forms. Thus, it was observed that the fish trade in the city of Campina Grande - PB is diversified, being mostly saltwater fish. During the visits to the 22 supermarkets surveyed, it was found that, of all the species of fish sold - Tilapia (Tilápia), which is a species of freshwater fish, is mostly the most offered species; followed by the species – Hake (Merluza), which is salt water. Both species presented in the form of skinless fillet. As for the brands, the most representative in the commercialization of these species was Noronha Pescados, for both freshwater and saltwater fish. In open fairs, the predominance of the sale of freshwater fish over saltwater fish was observed - the Tilapia species prevailing, for freshwater fish – and Tuna (Atum), for saltwater fish, a fact that diverges from the collected data in supermarkets, where the prevalence of saltwater fish corresponds to the HAKE (MERLUZA) species. With a predominance of commercialization in the entire gutted form, which can be changed, at the request of the consumer, or in puts, this because it is open fairs.