Perfil socioeconômico do mercado pet natalense: um retrato da média nacional ou um mercado com particularidades regionais?

Abstract

Modern societies tend not to satisfactorily meet the needs of human social interaction, generating a feeling of loneliness and favoring the increase in cases of depression and anxiety. Studies indicate that living with pets reduces the feeling of solidarity and brings several other psychological, physical and social benefits. The pet market is growing rapidly worldwide, even more so after the scenario of social isolation caused by the COVID-19 pandemic. In Brazil, this market attracts more and more investors, however, it is also very important to understand who are the people who make this market so promising. National surveys indicate that the target audience of the pet market in the country are young women from class C who have completed higher education. This study aimed to evaluate socioeconomically the target audience of the pet market in the city of Natal-RN through the application of a virtual and voluntary questionnaire, and to compare the data obtained with other national studies. Data collection was performed using the Google forms® platform. The variables that best aligned with the objectives of the present research were selected and their analysis took place through the use of the non-probabilistic sampling model. The conclusion indicates that within the scope of analysis of this work, the Natal pet market targets young women from classes C, D and E, belonging to single-parent families with a high level of attachment to their pets, who are predominantly dogs.