Democratização da ciência nas redes sociais digitais: um estudo aplicado aos periódicos científicos em Ciência da Informação no Brasil

Abstract

The growing effectiveness of the use of digital social networks favors the development of opportunities regarding the dissemination of information actions aimed at the democratization of scientific knowledge in the social environment. The general objective of the research is to analyze the use of the digital social networks Facebook, Instagram and Twitter used by scientific journals in Information Science (IS) in Brazil. The research methodology is characterized by being of an applied nature, with a descriptive, exploratory and qualitative quantitative approach. It presents 52 scientific journals, in its universe, belonging to the thematic area, and as sample selection, 7 of them were adopted, based on the established criteria. The collection and analysis of data are structured focusing on the techniques of Social Media Analytics (SMA) and Direct Systematic Observation to ensure the viability and integrity of the collected data, efficient to respond to the information flow produced in digital social networks. Finally, it concludes that the efficiency of the use of the digital social networks Facebook, Instagram and Twitter by these profiles, as producers of information, is relevant and decisive for the publicization of scientific research, strengthening discussions on the democratization of science in the digital contexto.