Proposta de roteiro para planejamento estratégico à luz dos princípios da indústria 4.0

Abstract

In a scenario of lack of certainty and instability, the reality of the fourth industrial revolution reinforces a context of difficult business survival. With the implementation of strategic management, however, it is considered that the entrepreneur can become more able to overcome the difficulties, business uncertainties and get successful. In this context, the present paper has as the main purpose a strategic planning model that considers the 6 principles of Industry 4.0 (interoperability, virtualization, real-time operation, service orientation, modularity and decentralization). Through a bibliographic review, which included both industry 4.0 and the strategic planning stages, a guide with questions and directions was devised to carry out simple strategic planning, considering the principles of Industry 4.0. The script was then validated by specialists and applied to a services company. According to the results obtained, the proposed script (1) contributes to the literature, linking the precepts of strategic planning to the fourth industrial revolution and (2) can effectively assist in the management of organizations so that they are better adjusted and (eventually) thrive in today's Industry 4.0 context.