Definição de requisitos e proposição de boas práticas de gestão de projetos televisivos

Abstract

Project management in the entertainment, culture and creativity field is a challenge due to the lack of studies and information about its applicability, where intuitive practices based on experience and improvisation are most commonly used. This study aims to define the project requirements and to propose best-practices for television project management, with the main goal to understand how the Industrial Engineering knowledge can contribute to the development of the Creative Industry, therefore restating the importance of research in the Entertainment Industry Engineering, most known as Entertainment Business, therefore expanding knowledge in that field. In that manner, a case study was conducted in a television station located in the state of Paraíba, in Brazil, where problems, processes and stakeholders’ requirements of television projects were diagnosed, as well as their interrelations, through the qualitative tools: brainstorming, GUT matrix, cause-and-effect prioritization matrix., QFD matrix, flowchart, numerical assignment prioritization, and matrix diagram. After analysis, it was found the urgent need to restructure the project management in the company, due to its great influence on the three diagnosed aspects. Based on the results generated and the bibliographic survey, the requirements that best fit the television projects management were determined, aiming its optimization, and consequently, the improvement in the company's results, being the main requirements: the application of best-practices for project management; the control in the fulfillment of commercial delivery; the stipulation of deadlines for sending materials from customers; regular meetings by the department managers to align and control activities; the management of social media posting; the formation of a quality, committed and engaged-with-the-project team, including hosts and journalists; finally, the assignment of roles and responsibilities clearly and objectively to reduce the accumulation of duties and the amount of rework. Based on these requirements, best-practices for television project management were proposed to be adopted at each stage (definition, planning, execution and closure), including the Analytical Project Structure (WBS) and the WBS dictionary proposals, adopted, which show objectively and systematically the key activities that must be performed during the project development, serving as the basis for the overall management. It is believed that the adoption of good practices and tools can improve the efficiency of television project management in the company under study.