Contribuição Da Análise E Melhoria Dos Processos Na Execução Operacional Em Uma Empresa De Eventos

Abstract

This study aimed to identify, map, analyze and audit the organizational processes existing in a company that operates in the events area in João Pessoa, PB, Brazil, aiming at adding value to the company by identifying and mapping the processes and suggesting improvement plans for critical business processes. The methodology used in this work was conducted through a case study, through bibliographical research, exploratory nature and qualitative character. The data collection was performed from on-site observations, interviews and questionnaires with the directors and employees, to obtain information about the activities and processes performed in the company. As a result, it was obtained the elaboration of sector activity flows, process maps and the survey of improvement opportunities, which were presented to the directors. However, it was possible to conclude that the proposed overall objective was achieved, contributing to improvements for the company, providing standardized activities, optimized communication between sectors, goals and implemented routines. As a suggestion for the company, it is important to implement indicators, elaborate a strategy plan to assist the organization in achieving market positioning and its objectives, as well as the establishment of a marketing department. For future studies, the use of prioritization methods and quality tools is suggested.