SEBRAE: gerindo operações para o fomento dos micro e pequenos negócios na Paraíba

Abstract

This exercise constitutes a scholarly monograph that addresses, in an introductory way, the issue of management services for the promotion of micro and small businesses in Paraiba. The Paraiba has low rates of industrialization and small businesses are revealed as the option to work the majority of the local population. For this, we took as an analytical tool, the Management Services performed by the Brazilian Service to Support Micro and Small Enterprises (SEBRAE) because it is an organization that stands as one of the major channels for promoting entrepreneurship in both the Brazil as the region Paraiba. The research was qualitative in nature, characterized as exploratory and descriptive, using the methodological procedures of desk research, literature review and case study application of unstructured or nonstandard questionnaires. The literature review prioritized the teachings of prominent authors as Gianesi (1994), Correa (1994), Kotler (2002), addressing the management of operations, the historical trajectory of SEBRAE, a statistical survey on micro and small enterprises in the country and economic and social indicators of Paraiba. Data analysis showed how SEBRAE is organized, the services offered by the institution and an overview about the activities in the state of Paraiba. Conclusion about its relevance for the development of entrepreneurship, the emergence and survival of small businesses.