Construção e implementação de um sistema de gamificação em uma Empresa Júnior de engenharia química e química industrial

Abstract

According to current indicators, it is increasingly evident that companies are made by people, in other words, it is assumed that a focus on employee engagement and motivation is one of the fundamental actions to achieve more significant results in companies. Thus, there is a great recent appreciation of investment in the Human Resources sector to embrace this most current business profile. In the universe of junior enterprises, there is a natural deficit in the number of voluntary dismissals and, consequently, in the turnover rate. A recent alternative to address this problem is the investment in an efficient gamification system to foster engagement in the organization and maintain commitment to the company culture, coupled with the maintenance of high individual performance. Gamification is a set of techniques being adopted by different organizations around the world as an alternative to classical methods to stimulate productivity growth, engage employees, encourage behavior change, establish action plans, goals and strategies that increase Key Performance Indicators (KPIs). The present study aims to describe the construction and implementation of a gamification system at Projeq, a junior enterprise of Chemical Engineering and Industrial Chemistry of the Universidade Federal da Paraíba (UFPB). Significant results were obtained in the main indicators of the company after 3 cycles of operation and gamification became an innovative and efficient tool in terms of fostering engagement, motivation and positive reverberation of Projeq's main indicators.