Análise da contribuição de um método de gestão por objetivos associado ao planejamento estratégico de uma organização: um estudo de caso com a Federação Paraibana de Empresas Juniores

Abstract

The experience in current organizational contexts has a different reality from what was seen years ago, with regard to the management and adaptability of these organizations facing the entrepreneurial ecosystem. In this sense, knowing that the market dynamics is constantly evolving, it is understood that the training of professionals who accompany these changes is something important nowadays. Based on this information, the emergence of initiatives that enhance the professional of the future is something to be increasingly strengthened. An example of an initiative is the Junior Enterprise Movement (JEM), which advocates the formation of a more entrepreneurial Brazil. The JEM uses junior enterprises, centers and federations to execute the core activities that aim to reach this more enterprising country. Therefore, as they are enterprises, it is necessary that they have a management that guides the actions of their employees to their full functioning. Therefore, this study aims to understand how a method of management by objectives, the Objective and Key-Results, helps a federation of the Junior Enterprise Movement - PB Junior - in implementing strategies aligned with an strategic planning. Using data from interviews with those involved in the process of implementing the OKR model at PB Junior in 2020, involved in continuing the execution of the model in 2021, participant observation, analysis of documents and internal and external data and discussion with the literature regarding the subjects: strategic planning, organizational management, management by objective, organizational networks and OKRs, the study was carried out through the following stages: i) theoretical survey, ii) definition of the unit of analysis, iii) structuring of a questionnaire, definition of respondents and data collection, iv) semi-structured interview script structuring, interviewees definition and data collection, v) information analysis and synthesis. It was possible to identify the relationship between the strategic planning of the Brazilian JEM and PB Junior, through the correlation of strategic developments with the definition of distributed organizational networks, to identify the reach and growth of PB Junior's results since the year 2016 in each one the indicators that guided the organization, and how the advantages and disadvantages of using the OKR method are a reflection of the effective execution of its implementation process. In addition, it was possible to identify variables considered relevant to the implementation process of the OKR model, which does not have a recurrent presence in the literature, and to recommend actions to PB Junior and organizations that wish to work with this method.