Proposta de uma ferramenta para diagnóstico de empresas brasileiras inspirada em um método australiano de avaliação organizacional

Abstract

The organization diagnosis comes from a knowlegde need about the situation that a company finds itself, considering its internal and external context, being able to use tools that help this kind of assessment. Therefore, the presente paper highlights Tim Mazzarol’s study published in 2014 that shows how a sample of small and medium-sized Australian companies behaves considering their management practices. Mazzarol's study uses an instrument as a model for evaluating of twelve areas: Marketing and Sales, Customer Interface, Financial Management and Performance, Management Intent, Process Capability, Internal Integration, Products, Quality, Management Information, External Integration, Operations and Strategy and Innovation. Thus, this paper aimed to analyze the Mazzarol model of business diagnosis to adapt and propose an applicable model in brazilian organizations. With the general analysis of the inspiring sources of Mazzarol's model, it was observed that they all converge in international standards, which those can be references for companies of any size in Brazil. Then, the diagnostic instrument by Mazzarol was converted to the portuguese language and, instead of questions, affirmative sentences were used to became measurable on the Likert scale. The calculation method for obtaining the company's performance was also presented, considering the tool's evaluation areas and the method proposed after adaptations was applied in a Brazilian company in order to apply the tool, to expose its results and to do a diagnostic analysis. It was found that this company highlights its management practices positively in External Integration and Financial Management and Performance. On the other hand, it was seen that the areas with the lowest performance were Quality and Management Information. Strategically, with that results, the company can format a plan that aims to sustain the strongest areas and improve the weakest areas evaluated