Responsabilidade social empresarial: a percepção dos estudantes universitários da UFPB

Abstract

Social Responsibility has been a topic of frequent speeches in the business and that’s because of the influence on the performance of organizations, becoming a strategic issue. This study aims to identify the perceptions of students of administration from the Federal University of Paraíba about major Social Responsibility actions. Therefore, it was necessary to apply questionnaires and do subsequent analysis that indicated that the social responsibility is really importante in the formation of a positive image of companies, however, organizations are not aware enough to develop social actions in order to meet demands arrival from society, and it is necessary to develop an efficient method of disseminating social activities so that they can be mastery of all people. It was found that formation in which students are inserted does not contribute actually with the changing perception of the practical issues of social responsibility, what we have is only a conceptual evolution yet.