Planejamento estratégico em pequenos negócios: análise de uma empresa de decoração de festas

Abstract

Nowadays, the organizations are seeking advantages over their competitors to stand themselves firmly in the market. Strategic planning is the management process of improvement and correction that aims to create or modify future situations, in order to improve the company's relationship with the market. Strategic planning in the organizational structure establishes the direction of the company's shares from the market in order to obtain the objectives and goals proposed by the company. This study is focused on analyzing the importance of the practice of strategic planning in the development of a parties decor company. This is a qualitative descriptive study, which aimed through strategic planning, to define the means to implement the strategy, involving a structural analysis of the company, identifying critical success factors, internal strengths and limitations, and their relationship with the environment, in order to better achieve their organizational goals and differentiate themselves from competitors. It was demonstrated that, by analyzing the established strategic planning in the company under study, relevant issues were raised to the permanence of the company in the market.