Avaliação da rotulagem e consumo de pão de forma integral

Abstract

Labeling is the most useful way to inform about the product being purchased and consequently retain consumers. In Brazil, ANVISA, through the RDC 259/2002 and RDC 360/2003 regulations aim to ensure that the information passed by the label are reliable. However, they are still found irregularities in the nutritional information. In the bakery could not be otherwise, since we have a plethora of brands with different features for bread in full. This study aimed to evaluate observational and descriptive way the nutritional information on the labels in full bread, from the point of view of the current legislation and the Substitute of Law No. 5,081 / 2013 and determine consumer behavior in relation to information arranged on the labels. The analysis of the labeling of bread were made by reading the label noting the following: amount of sodium, sugars, fats and fiber in accordance with the DRC 54/2012; disposal and / or percentage of the main ingredient (whole wheat flour) as the DRC 90/2000 and substitute and price variability displayed during acquisition of samples for construction of comparative graphs. Consumer behavior has been studied through the application of an online questionnaire. about 133 people were interviewed in the period February-March 2018 in the city of Joao Pessoa. It was concluded that in relation to the assessed labels, they showed various irregularities on the basis of current legislation, making necessary a better supervision of the competent bodies. With regard to the questionnaire, it was established that the main characteristic of the respondent’s profile is female, aged between 22 and 29 years old student with average Salaria range of 1-2 wages. In relation to consumption characteristics, it was noticed that the consumption of whole grain products is popular among respondents and the integrally bread accompanies the same rate, even if the consumer is unaware the concept of integral, since most respondents acquires by price, brand and the packaging contain the name "integral" that serves as a criterion for differentiating the product choice.