EXPORENDA CARIRI: RENDA RENASCENÇA, MODA, EXPORTAÇÃO E PRESERVAÇÃO CULTURAL

Abstract

The research, through the qualitative method and following the Grounded Theory strategy of Glaser and Strauss (1967), aimed to highlight the need to valorize the Paraiban Renaissance lace and its artisans from the application of fashion concepts within a local extensionist initiative that offers training for exporting, the Exporenda Cariri. Initially, based on bibliographical research, a brief contextualization of the history of renaissance lace in Cariri of Paraiba, is presented. Then, a comparison is made between two fashion models - conventional fashion, or fast fashion, and ethical fashion, or slow fashion -, to present the one that can prove harmful or beneficial to the culture and craft of lace. The research relied on Silva (2019) and Michetti (2012) for the comparison of the two fashion models considered, on Gomes and Araújo (2013) to relate fashion and craftsmanship, on Minervini (2012) to address the export goal, and finally on Michetti (2012) to contextualize the globalization of cultural fashion. The research revealed that the slow fashion model presents itself as the most appropriate for the Renaissance lace and its artisans valorization goal. Also, that the extensionist academic activity, besides providing real experiences of the labor market to students, can deepen the relationship between society and the university in order to contribute to meeting the socioeconomic, cultural and environmental needs of its target audience.