IMPLICAÇÕES DO MARKETING PESSOAL DIGITAL PARA A SAÚDE DE PSICÓLOGOS CLÍNICOS AUTÔNOMOS

Abstract

The main objective of this study is to analyze the implications of the use of digital personal marketing for the health of autonomous clinical psychologists. This is a qualitative investigation that used a semi-structured interview guide as an instrument. A total of 12 autonomous clinical psychologists from the state of Paraíba were interviewed for this research. The data were analyzed through the application of the Thematic Content Analysis technique and interpreted based on the theoretical support of Psychosociology and Work Psychosociology. The results indicate that both self-employment and personal digital marketing bring implications for physical and mental health, since, from the speeches, it was observed that these workers need to deal with issues such as: long working hours, helplessness legal labor, accumulation of tasks, work overload and new requirements. These elements of the new organization of work contribute to the establishment of professional exhaustion, as well as the development of psychic suffering due to the constant subjective mobilization in favor of work.