Racialização social do consumo: um estudo interseccional sobre consumo de lazer de mulheres negras

Abstract

The present thesis is an approach to how the racialized consumption of leisure can interfere in the subjective well-being of black women. Race is treated as a social construction that only exists as a discursive process exposed by racialization which, aligned with the gender issue, reflects the intersectional character of the study. Considering the fact that there is a white and male hegemony in society, the research explored how black women exist and experience leisure consumption within this premise. The literature review served as a basis bringing approaches and conceptual evolution of subjective well-being studies, in addition to the conceptualization of racialization and its objective application in consumption and leisure consumption. Oral history was used as a means of giving voice to these historically and socially silenced women and Fairclough's Discourse Analysis was used as a basis for the interpretation of the narratives. The critical analysis of the interviews aligned with personal experiences and comparison of historical contexts allowed to place black women as subjects of their own stories and, consequently, of the research. The interpretations showed that, although positive political, economic, legal and social changes contributed to the rise of some, this evolution was not necessarily accompanied by changes in the consumption environment. Having access to education, work and consumption does not necessarily bring positive experiences and, therefore, the subjective well-being of these women is negatively affected and the consumption of leisure in search of satisfaction and relaxation can turn into moments of stress, avoidance and reflection on issues of blackness.