A FEIRA AGROECOLÓGICA ECOVÁRZEA EM JOÃO PESSOA-PB: o processo interativo entre feirantes e clientes.

Abstract

This research entitled EcoVárzea Agroecological farmers ' market in João Pessoa-Paraíba, Brazil: the interactive process between traders and customers, is an anthropological work. The study was carried out in João Pessoa, in the state of Paraíba, at the Centro de Vivencia of the Federal University of Paraíba (UFPB), where the Agroecological farmers ' market named EcoVárzea takes place weekly. The study subjects of this research are the farmers and the customers. The main objective is to identify the profile of them in order to understand the social interaction process. We analyzed the construction of social ties between the research subjects and understood the capacity for sociability in the fair environment. To carry out this work, an ethnographic approach of a qualitative, quantitative and descriptive nature was used. Data collection was carried out through bibliographic sources, observations, field research and semi-structured interviews with the application of questionnaires, containing objective and subjective questions, with the objective of tracing the profile of the subjects. The sample was made by nine marketers and ten customers and, the collaborator/coordinator of the fair. All interviews took place at the farmers’ market site on alternate days. The selection criterion for preparing the questionnaires was taken into account based on the gender category of the subjects. The research problem arose from observations in the field and theoretical framework on family farming and fair. Thus, a hypothesis was raised regarding the interaction(s) between merchants and customers at Feira Ecovárzea- João Pessoa-PB. We understand that there is, in fact, a deep process of interaction at the market, going beyond economic values and moving towards the harmonious interaction established by bonds of trust between farmers and customers.